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Thought Leadership

Early Insights from the Forum's Speakers

Gain a competitive advantage ahead of convening onsite

Tres Seippel, Director – Construction Management, ArborTres Seippel

Director

Construction Management

Arbor

How do you see ‘Missing Middle’ housing products evolving within BTR strategies?”

Missing Middle housing products will continue to play a larger role in the BTR space due to their diverse offerings, catering to a wide range of renters seeking more affordable, walkable, and community-focused environments. By integrating these housing types into BTR developments, institutional investors and developers can provide flexible and affordable options, while benefiting from operational efficiencies and scale.

 

Paul Davey, CEO, Balcara GroupPaul Davey

CEO

Balcara Group

What do your residents want most today?  How are you tracking the resident experience?

Garages, outdoor space, schools.  We track with leasing discussions and onsite conversations.

Which markets are you most bullish on moving forward?  Are you looking to exit any markets?

Texas and Florida.  Follow the jobs and population growth.

What is going to separate the winners from the losers in BTR?

Location.

What are you seeing with regards to financing availability and cost of capital for BTR projects?

Equity is at least talking, as opposed to silence of the past two+ years.  Nothing aggressive yet.  Banks are in the game again.

How will the election results in November impact BTR and residential real estate?

No one can say with any degree of certainty.  Recession is on the horizon, which will be good for interest rate cuts, but bad for consumers, so bad for operations.

 

Michael Foote, Counsel, Banyan Utility CompanyMichael Foote

Counsel

Banyan Utility Company

What do your residents want most today?  How are you tracking the resident experience?

Our customers’ residents want accuracy and transparency into the amounts they are being charged. Our dedicated resident relations personnel categorizes and tracks resident interactions with the team by issue type(s).

Which opportunities are you targeting moving forward?

Solar opportunities, middle to lower market where offerings can be modified to suit customer needs.

What is going to separate the winners from the losers in BTR?

Those that pair NOI growth with reducing expenses.

How do you see ‘Missing Middle’ housing products evolving within BTR strategies?

We are working on this issue as well (see above). Operators maximize the financial vehicles available to finance the build and dedicate to the middle market for a time period.

How will the election results in November impact BTR and residential real estate?

Will be huge due to the consumer protection.

 

Mackinley Robinson, Senior Director, Mortgage Banking, BerkadiaMackinley Robinson

Senior Director, Mortgage Banking

Berkadia

Mackinley Robinson is a Senior Director of Berkadia’s Seattle Mortgage Banking office. He co-leads Berkadia’s national BTR & SFR financing strategy and provides debt and equity financing for properties to facilitate acquisitions, developments, refinances, and recapitalizations across the United States. Mr. Robinson represents capital partners Fannie Mae, Freddie Mac, HUD, Life Companies, CMBS, Banks, and private capital. Throughout his career, Mr. Robinson has worked on the closing of more than $2 billion in financings for clients.

Mackinley is an active member of NAIOP, serving as a former Co-Chair of the DL Committee, and representing the Pacific Northwest region on a National Forum. Mr. Robinson holds a bachelor’s degree, Magna Cum Laude, in Finance from Western Washington University, and a Certificate in Commercial Real Estate from the University of Washington.

Education & Certifications

  • Western Washington University, BA – Finance
  • University of Washington, Certificate in Commercial Real Estate

Affiliations & Memberships

  • NAIOP

What do your residents want most today?  How are you tracking the resident experience?

Right now I think consistency and stability, knowing that rent bumps will be predictable and understandable, and being closer to urban centers. In addition, security, safety, and technology incorporated into the home.

Which markets are you most bullish on moving forward?  Are you looking to exit any markets?

Most bullish on certain stronger economic Midwest markets and the west coast. Florida is challenging due to insurance and the increasing cost w/ stagnant wages, and Texas and Phoenix are challenging due to the supply.

What is going to separate the winners from the losers in BTR?

Access to patient and affordable capital. Time constraints are the only factor that can really cause issues.

What are you seeing with regards to financing availability and cost of capital for BTR projects?

Interest rates have come down, interest rate caps have come down, but leverage has also come down.

How do you see ‘Missing Middle’ housing products evolving within BTR strategies?

Not really, most projects are underwriting rents to the maximum amount the market can bear.

How will the election results in November impact BTR and residential real estate?

Most likely, we will see more activity post-election if republicans win.

 

Larry Franks, President, Florida, BrightSky ResidentialLarry Franks

President, Florida

BrightSky Residential

Which markets are you most bullish on moving forward? 

We like the sunbelt states and are expanding Operations in the SE.

Are you looking to exit any markets?

Not at this time.

What is going to separate the winners from the losers in BTR?

Access to Capital.  Strong partners for construction and management of units if you outsource.

What are you seeing with regards to financing availability and cost of capital for BTR projects?

Capital is there for right markets but expectations on returns continue to rise.  They are also weary of projects too large.

How do you see ‘Missing Middle’ housing products evolving within BTR strategies?

Difficult to pencil “affordable” projects with existing capital requirements.

How will the election results in November impact BTR and residential real estate?

Market could be decimated if Democrats win in all 3 houses.  They will go after all residential asset classes in the name of “fairness”.  They could also eliminate any corporation from owning more than x# of units in any marketplace or overall…. very scary.

 

Jessica Delis, Director, Operations, Cardinal GroupJessica Delis

Director, Operations

Cardinal Group

What do your residents want most today?  How are you tracking the resident experience?

Our residents today are primarily seeking spacious homes that cater to their needs, along with access to desirable common space areas and amenities. High-demanded amenities include pools, BBQ areas, yards, and community events. While we gather information about items most important to the prospect initially, we continuously gather insights throughout their stay with us. To understand their needs consistently we use a reputation tool called Opiniion. The tool enables us to distribute surveys and gather feedback, ensuring we perpetually provide what our residents value most. 

What is going to separate the winners from the losers in BTR?

In the Built-to-Rent (BTR) sector, the winners distinguish themselves by not only offering an excellent product but also delivering an exceptional experience that sets them apart from the competition.

How do you see ‘Missing Middle’ housing products evolving within BTR strategies?

The Missing Middle will continue to evolve within the BTR strategies to better align with consumer preferences. While Missing Middle was traditionally considered a more affordable option, typically featuring duplexes or triplexes with minimal amenity space or yards, we now see it evolving to offer the type of living experience one might expect as a homeowner in a master-planned community. This shift reflects a growing demand for balance for affordability, space and access to desirable amenities. 

 

Ed Steffelin, Managing Director, George Smith PartnersEd Steffelin

Managing Director

George Smith Partners

What do your residents want most today?  How are you tracking the resident experience? 

Garages and backyards.  Tracking experience with survey and general pm feedback.

 

Which markets are you most bullish on moving forward? 

Are you looking to exit any markets?  Tampa, Houston & Dallas.

What is going to separate the winners from the losers in BTR?

Access to capital, ability to build at a low cost. It is not just a demand game but also a price game.

What are you seeing with regards to financing availability and cost of capital for BTR projects?

Debt financing is very available at SOFR 300 to 400.

How do you see ‘Missing Middle’ housing products evolving within BTR strategies?

I think we continue to see it spread in all shapes and sizes.

How will the election results in November impact BTR and residential real estate?

No impact.

 

Mitch Roschelle, Managing Director & Chief Strategy Officer, Madison Ventures+Mitch Roschelle

Managing Director & Chief Strategy Officer

Madison Ventures+

What do your residents want most today?  How are you tracking the resident experience?

Value and modern in home amenities seem to be the most important things to residence today. we occasionally do surveys of tenant satisfaction, however ultimately least renewals are the best evidence of tenant and satisfaction.

Which markets are you most bullish on moving forward?  Are you looking to exit any markets?

We are most bullish on Fla right now. The migration of new residence into the state well exceeds the new supply of for sale and for rent housing. We think many opportunities exist in less well-known counties. 

What is going to separate the winners from the losers in BTR?

Home quality is going to be the real differentiator over time.

What are you seeing with regards to financing availability and cost of capital for BTR projects?

Financing both debt and equity remain the biggest challenges. 

How will the election results in November impact BTR and residential real estate?

I do not believe the election per se will have an impact on real estate, however regardless of who wins, we need sensible fiscal and monetary policy.
 

 

Robert Wick, VP Finance & Corporate Development, Meritage HomesRobert Wick

VP Finance & Corporate Development

Meritage Homes

Which markets are you most bullish on moving forward?  Are you looking to exit any markets?

Continues to be the SE markets but believe opportunities remain throughout TX, AZ, CO, FL.

What is going to separate the winners from the losers in BTR?

Those who are very disciplined with their strategy. 

What are you seeing with regards to financing availability and cost of capital for BTR projects?

Appears to be getting better.

How will the election results in November impact BTR and residential real estate?

Most likely, the results will not lead to much of an impact.  But I would expect housing to a be major conversation for years to come.

 

Troy Mertz, President, Moda HomesTroy Mertz

President

Moda Homes

What do your residents want most today?  

Our residents want open floorplans with modern amenities such as smart home tech, high-speed internet, and EV charging.  They also want responsive communication from property management and fast and efficient maintenance services.  Lastly, they want all these things at a price and terms that works within their budget.

How are you tracking the resident experience?

Moda tracks the entire resident experience from first website visit to move-out.  We use a number of different tools to track and measure our performance and our resident’s satisfaction inclusing Inspeclet, Entrata, and AskNicely.  We use a tool called Inspectlet that allows us to see how users are actually engaging with our website by recording every user session.  We use Entrata as our property management system.  Entrata tracks all prospect and resident activity, directs our day-to-day operations, and automates some of our communications.  Lastly, we use a tool called AskNicely to engage our prospects and residents to get a better understanding of where we are doing a great job and where we need to make improvement based on surveys focused on key areas of the resident journey (post tour, move-in, following a work order, and 30-days prior to lease expiration).  The combination of these tools allows Moda Homes to make constant iterative changes that improve our resident’s satisfaction.

Which markets are you most bullish on moving forward?  

Chicagoland very bullish.

What is going to separate the winners from the losers in BTR?  

Land - make sure you have strategic land assets and full pipeline.

What are you seeing with regards to financing availability and cost of capital for BTR projects?  

Difficult to finance, but that creates the opportunity.

How do you see ‘Missing Middle’ housing products evolving within BTR strategies?

There are two residential demographics, those wealthy enough to buy and those earning high income but not interested in buying because of down payment or fear.  Townhomes are the best product to capture the broadest market, as you move through the Middle you need to be very strategic on pricing, otherwise you will lose to the Buy versus Sell conundrum.

How will the election results in November impact BTR and residential real estate?

No impact, housing is a basic need. Both parties say they want to make it more affordable but neither understand how to make it happen.

 

David Shlomi, Founder & Managing Principal, Stone View HoldingsDavid Shlomi

Founder & Managing Principal

Stone View Holdings

What do your residents want most today?  How are you tracking the resident experience?

Over the past year, tenants have become increasingly focused on the monthly all-in-cost to rent. We send tenants surveys to track their experience. 

Which markets are you most bullish on moving forward?  Are you looking to exit any markets?

We are bullish on Kansas City.

What is going to separate the winners from the losers in BTR?

Location. Location. Location. While product and finishes are relevant, to the extent you are in a supply constrained location then you will be better set up for success.

What are you seeing with regards to financing availability and cost of capital for BTR projects?

It is tough to make sense of debt financing in today’s environment.  Private capital is available, but expensive.  Otherwise, the main source for stabilized capital is agency debt.  We have seen life insurance debt become more active for stabilized product as well.

How will the election results in November impact BTR and residential real estate?

I think the Feds decisions will be more prevalent for BTR and residential real estate.

 

Jeff Cline, CEO, SVN | SFR Capital ManagementJeff Cline

CEO

SVN | SFR Capital Management

What do your residents want most today?  How are you tracking the resident experience?

Residents are truly enjoying the SmartLIV features and benefits suite, which includes reduced monthly power and internet bills, as well as the added safety and convenience of SmartHome technology like the RING doorbell. In addition to these modern amenities, residents also prioritize fast response times to repairs and maintenance requests, ideally within 24 hours. They seek quality housing in communities that offer open spaces, walking trails, dog parks, and proximity to quality schools, friends, family, and entertainment.

Which markets are you most bullish on moving forward?  Are you looking to exit any markets?

We are not exiting any markets; instead, we are focusing on expanding into additional Tier 1 MSA’s and select Tier 2 markets. We are particularly bullish on Austin, Phoenix, Las Vegas, Charlotte, and key markets in Texas and Florida.

What is going to separate the winners from the losers in BTR?

The BFR sector is currently one of the highest-performing commercial real estate asset classes in the nation, so we expect few losers in the industry. However, some communities may see lower returns if sponsors fail to adapt from a for-sale retail home model to a BFR model. BFR operators who enter the market early in 2025, particularly in the first and second quarters, and establish strong performance credentials with developers and builders, are likely to secure long-term pipeline access and position themselves for success in the coming years.

What are you seeing with regards to financing availability and cost of capital for BTR projects?

Financing remains a major hurdle in the BFR space, with higher rates and lower leverage limiting annual production. Despite these challenges, debt is still available, and most anticipate that rates will continue to decrease over the next couple of years. Although equity is more challenging to raise than debt, establishing a long-term, programmatic equity partner is crucial. This approach will allow investors to capitalize on the current lack of supply in BFR housing, with the potential for significant returns as communities are built out, stabilized, and then either refinanced in 2027 or sold at a favorable cap rate arbitrage. In this environment, community optimization becomes critical to success.

How do you see ‘Missing Middle’ housing products evolving within BTR strategies?

BFR is poised to remain the key solution for addressing housing needs in the middle-income segment across the nation. On average, BFR offers a monthly savings of approximately $1,100 compared to owning a similar home, making it a more affordable option. Rising homeowners insurance costs and increasing property taxes are further pushing homeownership out of reach for many, solidifying BFR as an increasingly attractive alternative.

How will the election results in November impact BTR and residential real estate?

Yet to be determined, I quit estimating political impact about 45 years ago! However, the housing market's fundamental issues—such as the dearth of supply and the outsized demand—are likely to persist well beyond this election cycle and the next, making the election's influence on these trends minimal.

 

Paul Fiorilla, Director of Research, Yardi MatrixPaul Fiorilla

Director of Research

Yardi Matrix

Paul Fiorilla is Director of Research at Yardi Matrix, where he oversees publishing CRE market outlooks and white papers about industry trends. He has nearly 30 years of experience as a researcher and analyst in commercial real estate. Before joining Yardi in January 2015, he spent six years as an investment vice president in the research group of Prudential Real Estate Investors (now PGIM), and for 12 years covered CMBS and CRE capital markets for Commercial Mortgage Alert. 

Paul is an active member of industry trade groups including CRE Finance Council, Pension Real Estate Association (PREA), National Multifamily Housing Council, National Association for Business Economics and National Council of Real Estate Investment Fiduciaries (NCREIF). He is a contributing author to the Urban Land Institute/PWC’s annual Emerging Trends outlook and has served since 2011 as volunteer editor in chief for the CRE Finance Council’s magazine, CRE Finance World. He regularly contributes articles to industry trade publications including PREA Quarterly, Institutional Investor’s Real Assets Adviser, and Summit Journal (published by the Association of Foreign Investors in Real Estate).

Which markets are you most bullish on moving forward?  Are you looking to exit any markets?

I expect demand to remain strong for SFR across the country because of the number of people who want the amenities of single-family homes but either can’t afford or don’t want to buy. Unlike multifamily, supply is distributed unevenly across the country. For example, there is very little product in the Northeast where demand would be strong.

What is going to separate the winners from the losers in BTR?

Winners will be those that figure out how to operate the most efficiently, because SFR/BTR is a relatively new sector, and because of the complexities in dealing with scattered portfolios.

How do you see ‘Missing Middle’ housing products evolving within BTR strategies?

Focusing on building communities as opposed to buying scattered sites provides BTR developers an opportunity to control factors such as costs, amenities and quality of construction.

How will the election results in November impact BTR and residential real estate?

The housing policies of both parties are mixed. Specifically about SFR/BTR, leaders in both parties have blamed institutions for rising housing costs, which is foolhardy. That said, the most important thing for continuing the strong demand for BTR and residential real estate in my view is a healthy economy and growth, which are best achieved through stability and maintaining the global order that underpins prosperity in the U.S. Recent economic downturns have often been the result of exogenous events on the global stage.

 

Spotlight Interviews Live from IMN's Build-to-Rent Forums

Blog

Real Estate Rising Stars: FirstKey Homes on Mentorship, Initiatives, and Helping Young Professionals

NICK JERKOVICH Vice President, Acquisitions FirstKey HomesNICK JERKOVICH

Vice President, Acquisitions

FirstKey Homes

Play Podcast

 

1. Why did you first want to work in real estate?

Well, what compelled me initially to work in real estate was nothing more than reading a book in high school. I read a book called Rich Dad, Poor Dad by Robert Kiyosaki, which is probably a cult classic among many of the people listening to the interview. I saw an opportunity to create significant economic value, which was interesting to me, and it still is, but I would say over 20 years later, what's retained my attention is real estate's sophistication, its uniqueness, and its complexity.

2. How does that fit into what you do now, and maybe FirstKey’s wider role within the industry?

Pertaining to my role, specifically, I oversee our capital allocation across all acquisition verticals, in line with what our fund’s investment thesis is; that includes build to rent, single family, as well as bulk acquisitions. And then I oversee all of our strategic relationships with builders, brokers, ibuyers, etc. In terms of FirstKey’s role in the industry? That's a pretty exciting question. Obviously, we're a leader helping to institutionalize the space, having almost 55,000 units across 29 markets in 18 states. But our mission is to give our family of residents a place to call home. And to that end, we're proud to lead with resident experience. So, in addition to our A-plus rating and accreditation with the Better Business Bureau, we're also very proud of our lifetime sentiment score of 4.4, which is industry leading and awarded to FirstKey by its residents as well as the public. So that reaffirms our commitment to lead with a great resident experience.

 

3. You're going to be leading the rising star session a bit later at the conference today. Are there any ways you've been helped along your journey and as FirstKey Homes itself doing anything to kind of help that development, be it mentorship or any kind of other programs in place to help future leaders of the industry?

Sure. Certainly, for me, I've been very fortunate to report to leaders, particularly at FirstKey, that have modeled the behaviors that they've wanted to see more broadly in the organization. So that's been helpful from an expectations perspective. And I've also maintained relationships with mentors throughout my professional career. And I'm very grateful to those people who have poured time and their wisdom into me, to challenge me in terms of my professional skill set, as well as really teach me about the architecture of business; so, organizationally, commercially, operationally financially from a governance perspective, I'm very thankful to them. From FirstKey’s perspective, yes, we do a lot.

This really ties into the first question that you asked of FirstKey’s purpose within the industry. It's a core belief for us that the more that individuals within the industry, or within the company, rather, feel appreciated, and their voices are heard, they're going to be co-creators, co-collaborators within the business, and they're really going to go above and beyond to deliver that great resident experience. And so to that end, we have what we call a Commitment to Keypers. A ‘Keyper’ is the nickname for any employee at FirstKey… it's our familial moniker, so to speak. And one of those four pillars is to Grow You, we want to welcome people, include them, grow them and reward them. And so to that end, to grow them, we have an entire learning and development team that's dedicated to the career growth of everyone within the organization. We have an annual leadership conference, we have monthly check-ins with our HR team. We have roundtable leadership discussions, we have a mentor/mentee program, and we have what I would call best-in-class Employee Resource Groups, as well, that have been foundational to people's growth across the organization. So there's really a lot that FirstKey does for development of individuals at the company.

 

4. Why do you think it is important for businesses to have a focus on appealing to attracting millennial and Gen Z talent is important?

So that's an important question particularly given tight labor market, aging population, and shifting demographics. What diversity means that FirstKey is ‘all of us.’ It's what makes you, you. It's what makes me, me. And as I said earlier, in the Commitment to Keypers, one of those pillars is to Include You. So, we want to ensure that our culture is diverse, but also inclusive and reflective of that diversity and people's lived experiences. And so to that end, we are recruiting best-in-class talent from various forums, whether that be conferences, trade shows, college visits, etc. And then for the youngest people who are just starting out their professional careers, we have an internship program, that's really first class that gives interns the ability to come in right away and work on meaningful projects and really sink their teeth into the business.

5. At the start, you shared why you we’re first compelled working real estate, if someone was entering the working world, why would you recommend them to work in real estate?

I think real estate is really exciting. Everybody talks about real estate sort of in a monolithic way, the real estate market is doing X, Y, or Z as if the real estate market doesn't have all these variable factors that influence it. But, just as there are many factors that influence those markets, there's many ways that you can be involved in real estate. You can do anything from property management, to construction to valuation and appraisal work, you could do brokerage work, you could be involved from a legal perspective, you could be involved from a sustainability perspective. So there are really so many ways that you could be involved. It's hard not to imagine a way that you could.

Specifically as it pertains to SFR/BTR, just three years ago, pre-pandemic, this really wasn't even viewed as an asset class, it was viewed as more of a trade. So there's been significant maturity of the industry over that period of time. And really where SFR/BTR is relative to other assets classes, it’s where retail was in the 1990s, it's where multifamily was in the 1970s, it’s where office was in the 1950s. So, we have the opportunity right now in this space to help build the sector. And I think that's very exciting.

6. Do you have any final closing advice or words you'd like to share?

I would say for a young individual entering the professional space, or maybe somebody who's been promoted into a new position or anyone who actually is in the same position, but maybe the performance bar is raised, is expect to be challenged. Show some resiliency. I think something that I see often in young, ambitious people, something that they get trapped in is always asking about what's next in order to get to the next level, when, I think, the best thing that you could do for your tomorrow is really be good at what you're responsible with today. And so of course, have a vision, have those growth and development discussions with your leaders, but if you can deliver exceptional results with what's within your remit, then leadership is going to recognize that and they're going to reward it accordingly.

Blue River Development teams up with Trilogy Investment Company

Blue River Development and Trilogy Interview

Play Podcast

1. Welcome, what can you tell us about yourselves and the work you do?

Well, thank you for having us. I'm Brad Cooper with Blue River Development and newly launched Blue River Communities. Blue River Development is based in Atlanta. We’re a land and lot origination development company with about 6000 lots now currently in the southeast, and we just expanded into Texas. Blue River Communities is a newly launched homebuilding company to serve the single family rental industry. And we're here with Jason Joseph. 

Thank you, I'm Jason Joseph, Managing Partner and Chief Executive Officer for Trilogy Investment Company based in Alpharetta, Georgia. We are a fully integrated, BTR owner operator developer. We currently sit just under 3000 home lots across seven states, and had a recent partnership with Blue River Development and Blue River Communities as well. Thanks for having me.

2. Tell us how, in the first place, Blue River Development teamed up with BTR Operator Trilogy to form a strategic alliance?

Jason, you want to answer this one? Well, it's interesting, you know, when you look at site identification, and you start to look at the markets that we sit in across the southeast and into the southwest. We span as far out as Phoenix, and then into Texas as well, both Dallas, as well as Austin, Texas. And so, when you look at the footprint of what Blue River Development has done over the course of the last decade as new entrants over the last three years into the space, we were looking for a partner that really understood land site selection, going through the zoning and entitlements, the permitting process, and knowing the relationships both in the homebuilding community, and ultimately in the BTR sector, it couldn't have been better, and the fact that they're 10 minutes from our office as well did help. And also just their culture and business align well with us. And we hope that we become one of their go to’s when they're looking to exit their land positions across our markets. Well, thank you, Jason. And likewise, we were excited about the new partnership. It was born out of our "here to serve" mentality.

By gaining more insight into the actual operator in a more detailed level, it allows us to do more deals together and serve in a multitude of ways. Right now, things are challenging. I mean, we've got a disconnect between, where deals are and what things need to pencil to move forward. And so, we have to get much more creative. Understanding more intimately what matters most to the operator allows us to do that better. I will also add what Brad and Michael and the Blue River team taught us. We went into the space thinking that every site that we were going to acquire had to be built to rent and what we learned through the process and with this strategic relationship, is that there are other options for the dirt, where it may not pencil for builder and community. And Brad and his team really gave us some insight into the homebuilding community and being able to leverage your expertise in allowing us to repurpose some of these communities into the homebuilder space.

If that's why the alliance started, if you were now to be looking ahead and going forward, what are any projects or products or goals on the horizon for you?

So first and foremost, as Brad and Blue River expanded into Texas, we right now are working on our first Dallas project together, that will be a 225 unit townhome community that will be begin lot delivery in second quarter of next year in 2024. We're excited to build it. Texas is a beautiful market especially Dallas, one of the most supply constrained markets in the country. And this is a part of Texas that's in the path of growth. It has a good feel to it. So we should have a few more communities coming online after this one and I think we have another deal together immediately in Huntsville. Please talk about that one. We came up with a structure here that was able to get Trilogy in a basis that made more sense than us delivering it, traditionally on our balance sheet. We were able to do a lot delivery contract with Trilogy so they purchased a lot and then we come back and fee build it for them to get them at a basis that makes sense. The competitive differentiator here is that there's a lot of builders in the Huntsville market. There's a lot of supply coming in. But there's an unbelievable unmet demand in Huntsville. And one of the competitive advantages for us by partnering with Blue River was they took the last delivery risk off of us where they're delivering finished lots and then Trilogy was able to deliver for Blue River communities an opportunity for them now, to fee build at a price that works in this environment, as challenging as financing is, as challenging as deriving returns are for our investors. Without Blue River Development on the lot side, and without Blue River communities on the home side, we would not be able to do that project in Huntsville.

Absolutely. And I think we have identified at least a half a dozen more that are coming online very quickly, in addition to your current pipeline of lots and ours as well. So, again, we're excited. And we're very grateful for this opportunity. And, you know, we're going to continue to learn how to serve each other better, and ultimately serve the industry. And we will be positioned in 2024 and 2025. Our goal is to acquire 3000 lots or more from Blue River Development, with a corresponding share of those being built by Blue River Communities over the next 24 to 36 months. So we're grateful. Thank you.

We're now joined by Michael Cooper, also managing partner at Blue River Development and brother of Brad, welcome.

Thank you very much for having me. So, can you tell us then why industry participants in the first place stand to benefit from working with you? Absolutely. Well, thank you for having me. And we're certainly pleased to be here and be a sponsor at the IMN conference. But we certainly, keep our "here to serve" mentality. And so, we work on a very data driven approach for the operators. We want to focus on what their acquisition criteria is, and really hone in on those projects that are going to be able to meet what they need for return on cost. Ultimately, the "here to serve" mentality also gives us the ability to continue to expand and grow where these operators need to be. It's an ever-changing climate out there. There's a lot of migration happening across the country. And, so we're constantly keeping our head on the swivel on how we can help serve, and serve better.

3. In terms of market evaluations or predictions, what do you have to share with us there?

I can say whatever we think is going to happen is probably not going to happen. So we need to be prepared for change, and adjust accordingly. Mike, what do you think? Yeah, we constantly look at the under supply in each of the markets that we're in. It's always just very eye opening when you're looking at the month's supply of inventory and all of the markets that we're in across the region. With that being said, I feel like there is a very low supply across the region. I believe that there's a lot of unmet demand that's on the sidelines as well. So I think it's going to be a good, long term road ahead.

Absolutely. Now, given you know that we have demand, right, that's the most important thing to recognize. And it's up to us as an industry to financially engineer a structure that allows us to serve that demand. I don't think, as an industry, we've done a good job over the last 12 months. There's so much change happening so fast and it's hard to come up with a strategy until you know where things are going to land. But I feel like we're coming to the end of that. As long as we're stable in the capital markets, we can come up with the structure, but we're getting deals done every month, every day we're looking at new opportunities. And it's because of the systems that we've put in place, the relationships that we have, and the feedback from the industry.

4. Is there any closing advice you can share for the industry, for your fellow peers?

Yeah, I think one of the biggest pieces of advice that we would lean on is to keep a "relationships first" culture. Within our organization, we make it a point to never let a deal get in the way of a relationship. Keeping that in the forefront as well as, really having a long term perspective. The deal cycle for a community is, three to four years. And so, by keeping a long term perspective, we're able to stay prudent and continue to march forward and create projects that we are going to be able to execute. There's nothing I can say that can top that. Fantastic. And, again, we're so thankful for the opportunity to be here. Let us know how we can help. 

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